RIISE Ventures
Field-Level Suite &
Executive Programming
World Cup 2026 · Atlanta
The Programming Playbook

The room is
the product.

A curated library of executive programming built around the 2026 World Cup — designed not around an agenda, but around how the right people, in the right room, are made to feel chosen. Convened by RIISE at our field-level suite and across the city as the tournament builds toward the Summit.

Sports, Entertainment & Culture Capital & Allocation Banking & Private Capital Built Environment Technology & Innovation
Five teams. One table. One throughline — make people feel chosen.
Monica Macedon
admin@riise.win
252-258-5948
Date set
Being scheduled
~ time = proposed, anchored to match kickoff
The Throughline

We don't sell seats. We program a feeling.

Every experience is engineered backward from an emotional outcome — the guest should leave feeling chosen, connected, and slightly changed. That throughline is what keeps a room of finance, culture, and capital from ever reading like a conference.

01

Chosen

Invitation-only, hand-curated rooms. Belonging is half the value before anyone speaks.

02

Connected

Formats sized for real exchange — firesides, dinners, salons — where the relationship is the deliverable.

03

Changed

An introduction or vantage point you leave with that compounds long after the final whistle.

The Arc · Pre · During · Post
Pre · During · Post

Programming that outlives the tournament.

RIISE has secured field-level access and the infrastructure for curated programming before, during, and after the World Cup. The matches are the magnet — the relationships are the asset that carries into the 2026–2027 season and beyond.

PreThe Build-Up
Set the table before kickoff.

Intimate breakfasts and warm-up salons that seed the relationships before the city fills up — so the marquee rooms land on a foundation, not a cold start.

  • Founder & family-office breakfasts
  • Host-circle welcome dinners
  • Sponsor alignment sessions
DuringMatch Day
The field-level suite, activated.

Across the Atlanta matches, the elevated field-level suite becomes a hosted room — programming threaded through hospitality, not bolted onto it.

  • Hosted suite experiences across matches
  • Pre- & post-match firesides
  • Curated guest pairings by team
PostExtra Time
Carry it into the season.

The RIISE Double-Header extends the relationship into 2026–2027 — Falcons, Atlanta United, concerts, and marquee events as the venue for the conversations that started here.

  • Matched suite experiences
  • Quarterly salon series
  • The RIISE Summit
The Fixtures

Eight matches, Atlanta

Kickoff times set the programming clock: the three noon group matches push sessions to mornings-before or evenings-after, while the 6:00 and 7:30 matches open the full day. All times ET, Mercedes-Benz Stadium.

Jun 15
Mon
Spain v. Cabo Verde
Group H · Match 1
12:00p
Kickoff Day
Jun 18
Thu
Czechia v. South Africa
Group A · Match 2
12:00p
Jun 21
Sun
Spain v. Saudi Arabia
Group H · Match 3
12:00p
Jun 24
Wed
Morocco v. Haiti
Group C · Match 4
6:00p
Jun 27
Sat
DR Congo v. Uzbekistan
Group K · Match 5
7:30p
Jul 1
Wed
Round of 32
Knockout · teams set by bracket
12:00p
Jul 7
Tue
Round of 16
Knockout · teams set by bracket
12:00p
Jul 15
Wed
Semi-Final
One of just two in the tournament · Summit Day
3:00p
★ Summit
The Kickoff · June 15

It opens with Magic.

The Kickoff Announcement Event on the first Atlanta match day — where we reveal the July 15 Cosm Summit, the Pitch Competition, and the Double-Header. First match day, first touch. What follows is the Playbook.

The Programming Playbook

Five teams

Five worlds, each with its own character and its own room. Every session is engineered backward from a feeling and carries the futbol as its shared language — pick the experiences that fit your guests, from a single fireside to a full week's arc. Summit programming lives in its own section that follows.

Team 01

Sports, Entertainment & Culture

Teams & leagues · sports business · athlete-investors · creators · Atlanta culture
Fireside

First Touch

How the opening moment sets the emotional tone of everything after it — the craft of the first impression, on the field and in the room.
DATE SETThu, Jun 18 · ~8:30a
Fireside

The Transfer Window

Private equity moving into the ownership of teams and leagues. The transfer window reimagined as the institutional money now buying into the sport itself.
DATE SETSat, Jun 20 · ~6:30p
Conversation

Home Colors

Repping Atlanta's culture on the world stage with Magic City Kitchen — food, fashion, music, and community as the city's signature export.
DATE SETSat, Jun 27 · ~2:00p
Panel

Joga Bonito

The beautiful game as a stand-in for the beautiful work — craft, taste, and the refusal to make ugly things even when ugly things scale.
TBD
Team 02

Capital & Allocation

Asset management · insurance · private wealth · family office
Fireside

The Through Ball

Turning complex global macro — rates, currency, and commodities — into the single pass that unlocks a client's conviction.
DATE SETSun, Jun 21 · ~8:30a
Roundtable

Reading the Field

Allocators on duration, FX, and positioning a portfolio when the macro field keeps shifting under them.
DATE SETSun, Jun 21 · ~5:30p
Dinner

The Long Game

Generational stewardship across pensions, insurance, and family offices — capital measured in decades, not quarters.
TBD
Masterclass

Clean Sheet

The underrated art of not losing — liquidity, duration, and the quiet discipline of protecting the downside.
TBD
Team 03

Banking & Private Capital

Investment & commercial banking · private credit · private equity · venture · advisory
Panel

The Build-Up

How deals get constructed touch by touch — the patient, unglamorous work behind every headline transaction.
DATE SETTue, Jun 23 · ~6:00p
Fireside

The Counter

The contrarian bet — the discipline of attacking where consensus has left the field wide open, told by someone who held the line and won.
DATE SETSat, Jun 27 · ~11:00a
Roundtable

The Press

Private credit applying coordinated pressure and stepping onto the field when the banks pull back.
TBD
Panel

Box-to-Box

The full field, founder to exit — the backers and the founders who ran the whole ninety together.
TBD
Team 04

Built Environment & Public Capital

Commercial real estate · development · infrastructure · TIF / public finance · government
Roundtable

The One-Two

How public-private partnership scores — the give-and-go between the city and private capital that moves a project downfield.
DATE SETWed, Jun 24 · ~11:00a
Fireside

Home Ground

Turning the Gulch into downtown's home ground — placemaking, patience, and building something that outlasts the tournament.
TBD
Masterclass

The Anchor

Drawing the corporates and the capital that anchor a district and give it gravity.
TBD
Panel

The Build-Out

The capital stack of a megaproject — commercial real estate, TIF, public finance, and the long horizon.
TBD
Team 05

Technology & Innovation

Builders · platform leaders · enterprise & emerging tech
Panel

The Overlap

Adjacent markets and convergence — the overlapping runs that open space and collide categories into entirely new ones.
DATE SETThu, Jun 25 · ~10:00a
Masterclass

The Final Third

Go-to-market and scaling — converting product into a business in the part of the field where the defense tightens.
DATE SETFri, Jun 26 · ~10:00a
Roundtable

The Nutmeg

The disruption no incumbent sees coming — slipping it straight through the defense before they've set their feet.
TBD
Roundtable

The Pivot

The decision no pitch deck shows — when to change direction, and how the best teams turn a hard turn into momentum.
TBD
RIISE Ventures
The Summit · July 15

The room where the worlds meet

The capstone, on semifinal day at Cosm (cosm.com). A morning Run Club, a main-stage block, a networking hour, the semifinal viewing, the evening competition, and the rooftop close — the one room that brings all five teams together.

8:00–9:00a
Run Club
Kick off the summit with our morning Run Club through the Centennial Olympic Park Loop. Meet at the Fountain of Rings.
10:00a
Doors Open
10:50a
Welcome — The Opening Whistle
11:00a
Hometown Advantage Main Stage
A family-owned Atlanta institution claiming the global stage; wings as "emotional currency" that crosses every demographic.
11:30a
After the Whistle Main Stage
What Atlanta keeps when the world goes home — jobs, mobility, downtown, the legacy that outlasts the tournament.
12:00p
The Starting XI Main Stage
The women's marquee — women allocators, GPs, and developers on capital, deals, and the future business of the field.
12:30p
Programming Slot
30-minute session — to be assigned.
1:00p
Programming Slot
30-minute session — to be assigned.
1:30p
Programming Slot
30-minute session — to be assigned.
2:00–3:00p
Networking Hour
3:00p
Semi-Final
Viewing at Cosm.
6:00–8:00p
The Pitch Competition
The Pitch Competition & Innovation Challenge — the double meaning fully intended.
~7:30p
The Playmaker
A ~20-minute fireside on platform thinking while the judges deliberate.
9:00–12a
Rooftop Party — The Final Whistle
The close.
Partner Programming

Proud to support — June 17

A few partners we love are running their own great programming this week — we're keeping the 17th open to be in the room with them.

Presented by Goodie FC

Five-Side Chat Schedule

Wednesday, June 17 · 10a–4p
10:00a
Welcome to Atlanta: Sports, Entertainment & Sustainability
11:00a
Inside the AI Shift: Builders, Enterprises & Innovators — powered by Silicon Valley Bank, Google Cloud & Deloitte
12:00p
Who Tells the Story? Truth, Trust & Narrative Power in the Age of AI
1:00p
Beyond the Logo: Sports Campaigns That Became Memories
2:00p
The New Front Row: Creators Rewriting Fandom
3:00p
Visibility to Ownership: Women Athletes & the Future Business of Sports
4:00p
Sports as a Stage for Culture: Entertainment, Fandom & Live Experiences
Cox Enterprises × Engage · Hosted by Jack Semrau

Play With Purpose Reception

Wednesday, June 17 · 4:30–7:00p · Atlanta (registration required)
Theme
Atlanta's sustainable future — the MVPs of business, investment & policy on climate breakthroughs.
Includes
Expert panels · light bites · the Sustainability Hackathon student winners · leader networking.
The Close

Five teams. One table.

The Playbook is modular — a single fireside for one partner, a season arc for another. But the most valuable room is the one that brings the teams together, where a founder meets a family office meets the athlete becoming an investor. That convergence is the point — and the Summit is where it happens.

Tell us what room you want to be in. We'll set the table.
Monica Macedon · RIISE Ventures
admin@riise.win · 252-258-5948
Mercedes-Benz Stadium · Cosm · Atlanta